Why should you pay attention to asset location? Well, because location is everything. The reality is that the location of your asset can make or break you. At the end of the day it is all about location, location, and location.
The reason that location is so important is because the area will determine the property value. It will also help to determine your clientele. By the very nature of some areas you rule out potential buyers, investors, customers, or clients depending on the real estate in question.
It is advisable to research the asset location before you invest in it. This means you need an overview of the property and the surrounding area. Also, check to see the development plans of the area for the next five years. Sometimes you can find that the location is okay now, but it will be phenomenal in the coming years.
In a situation like this it might be wise of you to invest in the real estate now, and sell it or expand on it along with the development of the area. Paying attention to asset location is imperative for a successful and satisfying investment. People do get lucky, but often times it is more preparation than luck.